Printed materials representing Iowa State University reach many overlapping audiences. All printed items should clearly and consistently communicate the university’s brand in all situations. Doing so will help build a cohesive identity for the university.

It is important to keep in mind the elements of our brand standards guide, such as use of wordmark, color, typography and photography when creating printed pieces. Proper use of these elements will help establish a unique graphic image that is instantly identified with Iowa State, creating a positive, professional image.