Posters must make an immediate impact to be effective. They typically compete with other posters for the viewer’s attention, so they must clearly and effectively communicate your message. Dynamic photos and bold use of typography and color will help draw attention to your message. The use of short headlines or emphasizing key words by using larger or bolder typeface will help communicate your message quickly and effectively to the reader. Use the Univers family of type for attention-getting headlines. If you have more than one paragraph of text, consider using ITC Berkeley. Univers bold and black are good choices for subheads, call outs, and photo captions.
For your convenience, a flyer template is available on Printing Services website. If you desire a flyer that requires unique strategy and design, contact the Office of University Marketing, umarket@iastate.edu.
